18.8% youth unemployment rate in China hits record high, driving young people to rural life.

Amid rising unemployment, young Chinese are increasingly retreating to the countryside, with the youth unemployment rate hitting 18.8% in August—the highest on record. This trend is driven by a saturated job market, where 11.8 million graduates compete for limited opportunities, leading to a devaluation of degrees. Many document their rural lives on social media, while some pursue e-commerce or social media influencing, opting for a simpler lifestyle over urban job struggles.

October 02, 2024
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