PUMA launches #KnowYourStuff campaign with Aishwarya Sharma to examine leather's environmental impact.

PUMA has initiated the #KnowYourStuff campaign, featuring Global Goals Ambassador Aishwarya Sharma, to examine the environmental effects of leather and its alternatives. The seven-part series, available on PUMA's YouTube and Aishwarya's Instagram, includes insights from PUMA stakeholders and PETA. Currently, leather comprises just 4% of PUMA's footwear materials, sourced from certified tanneries through partnerships with organizations like the Leather Working Group.