20,000-owner global survey finds cat ownership higher than dogs', motivating Mars's Global Adoption Weekend.
Mars has released its largest pet parent study, surveying over 20,000 owners globally. It reveals that more than 56% of people are pet parents, with a notable emotional bond to their pets, especially among Gen Z and Millennials. The study shows cat ownership surpasses dog ownership, influenced by social networks and veterinarians. Mars is initiating a Global Adoption Weekend to promote pet adoption and enhance pet-friendly environments.
October 02, 2024
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