Mondelēz International's SnackFutures invests in Healthier-doughnut start-up Urban Legend.
Mondelēz International's SnackFutures Ventures has invested in UK doughnut start-up Urban Legend, which specializes in "better-for-you" products. Urban Legend uses air frying technology to significantly reduce fat, sugar, and calories in its doughnuts, offering 12 varieties under 200 calories. This investment aligns with Mondelēz's strategy to enhance its presence in the healthier fresh bakery market while expanding its cake and pastry offerings.
October 01, 2024
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