MLB partners with STRAUSS for first helmet advertisement in 2024 playoffs (4 seasons).

Major League Baseball (MLB) has partnered with German workwear company STRAUSS to feature its logo on batting helmets during the 2024 playoffs, marking the first brand advertisement on helmets in MLB history. This sponsorship will last for four playoff seasons and will extend to minor league helmets starting in 2025. The logo will also appear in MLB games held in Europe for three years, despite some fan criticism regarding the move.

October 01, 2024
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