2023 CIRP study shows iPhone users retain devices longer, with 33% keeping for 3 years, compared to 21% of Android users.

A recent CIRP study reveals that iPhone users are keeping their devices longer, with one-third retaining their phones for at least three years, a rise from 29% in 2023. In contrast, only 21% of Android users do the same. This trend is linked to Apple's refinement strategy, installment financing, and users' emotional attachment to their devices. Additionally, 57% of retired Android phones are under two years old, highlighting the frequency of upgrades among Android users.

October 02, 2024
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