Chery Motors appoints M&C Saatchi for Jaecoo SUV brand's Australian launch in early 2025. Chery Motors nombra a M&C Saatchi para el lanzamiento australiano de la marca Jaecoo SUV a principios de 2025.

Chery Motors has enlisted M&C Saatchi Group to introduce its premium SUV brand, Jaecoo, in Australia. Chery Motors ha reclutado a M&C Saatchi Group para introducir su marca SUV premium, Jaecoo, en Australia. The first model, the J7, will launch in early 2025, with additional models to follow. El primer modelo, el J7, se lanzará a principios de 2025, con modelos adicionales a seguir. Jaecoo, inspired by the German word "Jäger" meaning "seeking adventure," focuses on luxury, performance, and versatility. Jaecoo, inspirado en la palabra alemana "Jäger" que significa "buscar aventura", se centra en el lujo, el rendimiento y la versatilidad. M&C Saatchi will manage creative, PR, and influencer strategies to connect with the target audience effectively. M&C Saatchi gestionará estrategias creativas, PR e influencers para conectarse con el público objetivo de manera efectiva.