Chery Motors appoints M&C Saatchi for Jaecoo SUV brand's Australian launch in early 2025.

Chery Motors has enlisted M&C Saatchi Group to introduce its premium SUV brand, Jaecoo, in Australia. The first model, the J7, will launch in early 2025, with additional models to follow. Jaecoo, inspired by the German word "Jäger" meaning "seeking adventure," focuses on luxury, performance, and versatility. M&C Saatchi will manage creative, PR, and influencer strategies to connect with the target audience effectively.

October 01, 2024
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