AO World acquires musicMagpie for £10 million to expand consumer tech and mobile offerings.

AO World has agreed to acquire musicMagpie, a UK-based online reseller of refurbished electronics and media, for £10 million ($12.5 million). This acquisition aims to enhance AO World's offerings in consumer tech and mobile markets, particularly through musicMagpie's trade-in service. The deal follows previous failed takeover attempts and is expected to finalize in early 2025. MusicMagpie has faced declining revenues and share prices since its 2021 market debut.

October 02, 2024
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