2024 Sake Day showcases growing global interest, premiumization, and resilience in the sake industry amid climate challenges.

Sake Day 2024 highlights optimism in the sake industry, with rising sales and a shift toward premium products, despite challenges from climate change affecting rice quality. U.S. interest grows, exemplified by New York's Sake No Hana restaurant, which pairs sake with diverse cuisine. Sake exports have more than doubled since 2014, fueled by the popularity of Japanese food. Events on World Sake Day educate consumers about this traditional beverage and its varieties.

October 01, 2024
5 Articles