Greensboro Coliseum renamed First Horizon Coliseum in naming rights deal with First Horizon Bank.

The Greensboro Coliseum has been renamed First Horizon Coliseum following a naming rights deal with First Horizon Bank, based in Memphis, Tennessee. This change, facilitated by the Oak View Group's management takeover in 2024, aims to boost event attendance and generate significant economic benefits for Greensboro. The venue, with a 65-year history, will maintain its role as a key entertainment hub for the community.

October 01, 2024
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