25% of UK adults consider Halloween their favorite holiday, with planned spending nearly quadrupling to £100 this year.

A survey of 2,000 UK adults reveals that 25% consider Halloween their favorite holiday, with planned spending averaging nearly £100 this year, a significant jump from £21 in previous years. Many participants are preparing a month in advance, with activities including handing out treats (33%), pumpkin carving (25%), and home decorating (20%). The rise in Halloween enthusiasm is attributed to social media and American cultural influences.

September 30, 2024
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