Sony India launches "Cinema is Coming Home" campaign with BRAVIA TV series to target growing OTT market.

Sony India has launched the "Cinema is Coming Home" campaign to enhance home entertainment with its new BRAVIA TV series, featuring advanced audio-visual technologies. Filmmaker S.S. Rajamouli endorses the initiative, which targets the growing OTT market. The flagship BRAVIA 9 series includes features like Backlit MasterDrive for superior picture quality. Promotions include a three-year warranty and discounts, aiming to position Sony as a leader in India's premium TV market.

September 30, 2024
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