Mondelēz partners with Accenture and Publicis to develop an AI-driven marketing platform for personalized content.

Mondelēz International has teamed up with Accenture and Publicis Groupe to enhance its marketing capabilities through a new AI-driven platform. This initiative aims to create personalized content more efficiently, adapting to evolving consumer preferences. Accenture will focus on real-time data processing, while Publicis will ensure ethical AI practices. The collaboration seeks to revolutionize consumer goods marketing for brands like Cadbury and Oreo.

September 30, 2024
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