MercadoLibre, Latin America's Amazon, expands fintech and credit services, targeting 300M active users and personalized banking.

MercadoLibre, often called Latin America's Amazon, is expanding its fintech and credit services, utilizing AI and user data, and now boasts a market cap over $100 billion. The company aims to triple its active user base to 300 million by enhancing digital advertising and establishing distribution centers. CEO Marcos Galperin envisions offering personalized banking services as competition rises from regional fintechs like Nubank and Uala.

September 30, 2024
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