Leading law firm Freshfields Bruckhaus Deringer omits German origins in new branding, prompting criticism.
Freshfields Bruckhaus Deringer, a leading law firm, has introduced a new branding that omits references to its German origins, prompting skepticism and criticism from legal professionals. Many lawyers have suggested they could produce a better design despite lacking graphic design experience. This situation underscores the challenges of rebranding for established firms and highlights the significance of thoughtful design choices in shaping public perception.
September 29, 2024
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