Leading law firm Freshfields Bruckhaus Deringer omits German origins in new branding, prompting criticism.

Freshfields Bruckhaus Deringer, a leading law firm, has introduced a new branding that omits references to its German origins, prompting skepticism and criticism from legal professionals. Many lawyers have suggested they could produce a better design despite lacking graphic design experience. This situation underscores the challenges of rebranding for established firms and highlights the significance of thoughtful design choices in shaping public perception.