36.18% of Indian consumers plan to increase Diwali spending on fashion, gifts, and eco-friendly home décor, favoring hybrid shopping.
A recent report indicates that 36.18% of Indian consumers plan to boost spending for Diwali, driven by optimism despite inflation concerns. Fashion, personal gifts, and home décor top shopping lists, with a notable shift toward eco-friendly products. A hybrid shopping trend is emerging, with 58% preferring a mix of online and offline purchases. Retailers anticipate a significant rise in festive spending, aiming for a total of Rs 5 lakh crore this season.
September 30, 2024
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