Iceland Foods files trademark for "King Prawn Rings," demands rivals stop selling similar products.
Iceland Foods, a UK supermarket chain, has filed a trademark application for its "King Prawn Rings," which it claims to have launched in 1991. The company has demanded that rivals Aldi, Tesco, Asda, and Lidl cease selling similar products, threatening legal action if necessary. This demand has led to a social media exchange, with some suggesting the dispute may be a publicity stunt.
September 29, 2024
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