20% of couples book separate beds on vacation, reflecting a growing focus on quality rest.
A Hilton study for its 2025 Trends Report found that nearly 20% of couples now book separate beds or rooms on vacation, with 59% claiming they sleep better alone. This behavior, dubbed 'The Great Sleep Split,' reflects a growing focus on quality rest. Other trends include families revisiting childhood destinations and increased interest in solo travel, with 34% of UK holidaymakers seeking solo adventures by 2025.
September 30, 2024
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