Chinese baijiu producer Wuliangye completed a global tour in Italy, France, and Austria (Sept 16-25, 2024) promoting Chinese baijiu culture and fostering global exchanges.

Chinese baijiu producer Wuliangye recently completed its "Harmony Global Tour" in Italy, France, and Austria (September 16-25, 2024) to promote Chinese baijiu culture and foster global exchanges. Key events included the 75th anniversary of the People's Republic of China and a cultural exhibition at the Louvre. Wuliangye also partnered with the Michelin Guide and Italian businesses like Campari and Bulgari to explore culinary collaborations, enhancing cultural ties through art and cuisine.

6 months ago
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