Chinese baijiu producer Wuliangye completed a global tour in Italy, France, and Austria (Sept 16-25, 2024) promoting Chinese baijiu culture and fostering global exchanges.

Chinese baijiu producer Wuliangye recently completed its "Harmony Global Tour" in Italy, France, and Austria (September 16-25, 2024) to promote Chinese baijiu culture and foster global exchanges. Key events included the 75th anniversary of the People's Republic of China and a cultural exhibition at the Louvre. Wuliangye also partnered with the Michelin Guide and Italian businesses like Campari and Bulgari to explore culinary collaborations, enhancing cultural ties through art and cuisine.

September 30, 2024
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