Beyoncé stars in Levi's "REIMAGINE" campaign, reinterpreting a 1985 ad from a female perspective.

Beyoncé is featured in Levi's "REIMAGINE" campaign, which honors the brand's heritage while innovating within its creative framework. Reinterpreting the 1985 "Launderette" ad through Melina Matsoukas's direction, Beyoncé emphasizes the significance of viewing denim from a female perspective. The campaign aims to engage fans and enhance Levi's position as a leading women's denim lifestyle brand.

September 30, 2024
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