Activision launches marketing campaign for Call of Duty: Black Ops 6, featuring The Replacer, ahead of October 25 release, with ads on premium Xbox Game Pass tiers.

Activision has launched its marketing campaign for Call of Duty: Black Ops 6, featuring the return of The Replacer, played by Peter Stormare. The commercial series began on September 29, showcasing The Replacer helping people prioritize gaming over their daily responsibilities. With over 30 ads planned, the campaign aims to reach diverse audiences ahead of the game's October 25 release. Notably, there will be no early access, and the game will be available only on premium Xbox Game Pass tiers.

September 29, 2024
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