LEGO Group expects long-term growth in China through innovation, store expansion, and culturally relevant products.

LEGO Group is optimistic about long-term growth in China, focusing on innovation and local relevance. CEO Niels B. Christiansen highlighted plans for expanding operations, opening more stores, and developing culturally relevant products like the LEGO Monkie Kid series. The upcoming LEGOLAND Shanghai is seen as a major growth driver. Globally, LEGO has outperformed the toy industry, growing at 13-14% compared to the industry's 2% over the past five to six years.

September 29, 2024
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