Genesis, Hyundai's luxury brand, entered Australian market, aiming to be electric-only by 2030.

Genesis, a luxury offshoot of Hyundai, launched in 2015 and entered the Australian market in 2019, competing against brands like Lexus and BMW. Despite lower sales, it aims to become electric-only by 2030, offering five models including the GV60 electric SUV and the G80 sedan. Recently, Genesis introduced the Magma performance sub-brand for enhanced versions of its vehicles and launched a Nürburgring taxi service with the G70 sedan.

September 28, 2024
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