Beyoncé launched her whiskey brand, SirDavis, at a Paris Fashion Week party attended by Jay-Z.

Beyoncé celebrated the launch of her whiskey brand, SirDavis, at a lavish Paris Fashion Week party, attended by Jay-Z and friends. Named after her great-grandfather, a Prohibition-era moonshiner, the whiskey represents her dedication to blending heritage with modernity. Partnering with Moët Hennessy, Beyoncé aims to introduce more women to whiskey. The event showcased her in a stunning gold gown, emphasizing the brand's luxury and storytelling aspects.

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