ASUS targets 25-30% market share in India, expanding retail presence to 600 districts.

ASUS aims to become India's leading PC brand, targeting a 25-30% market share in the next two years. Currently holding 17.8% market share, the company plans aggressive retail expansion, increasing its presence from over 400 to 600 districts. This includes opening exclusive stores in all targeted districts, focusing on tier-3 and tier-4 cities. ASUS also seeks to minimize the launch gap between India and global markets, emphasizing its commitment to the region.

September 29, 2024
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