Altria faces 11.5% volume drop in 2024 due to declining sales, with e-vapor competition threatening future growth.

Altria, the largest U.S. cigarette manufacturer, faces declining sales and a 11.5% volume drop in early 2024. While it maintains a strong dividend yield, this is primarily due to rising cigarette prices, as Marlboro dominates its revenue. The company is attempting to diversify through acquisitions like NJOY but remains heavily reliant on Marlboro. Increased competition from e-vapor products poses risks to Altria's future growth and market share.

September 28, 2024
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