Apple shifts film strategy to streaming-first model, focusing on lower-budget productions.
Apple is shifting its film strategy from wide theatrical releases to a streaming-first model, focusing on producing around a dozen lower-budget films annually, with exceptions for a few major releases. This change follows disappointing box office performances and aims to prioritize awards eligibility over ticket sales. The strategy aligns with industry trends as other streaming platforms also adapt their approaches to film distribution.
September 27, 2024
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