2024 summer sees 705% increase in Lapland flight searches as "coolcations" trend grows.

The "coolcations" trend is gaining traction as travelers seek cooler destinations amid rising summer temperatures. Flight searches to Lapland, Finland, surged by 705% between January and June 2024. Popular spots include Canada’s Banff and Lake Louise, as well as U.S. locations like Breckenridge, Colorado, and New Hampshire's White Mountains. Northern Europe, including Norway and Sweden, is also seeing increased tourism as traditional hot spots decline in popularity.

September 27, 2024
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