Texas Tech University President announces future vision with record enrollment, improved graduation rates, and six enrollment management strategies.

Texas Tech University President Lawrence Schovanec announced a vision for the future during the State of the University address, highlighting record enrollment of about 12,500 new students, with 32% being first-generation freshmen. Graduation rates have improved significantly. The university plans to implement six strategies for enrollment management, focusing on digital marketing, financial aid, and online education. Texas Tech aims to enhance its research capabilities and achieve preeminent national status.

September 25, 2024
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