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flag Texas Tech University President announces future vision with record enrollment, improved graduation rates, and six enrollment management strategies.

flag Texas Tech University President Lawrence Schovanec announced a vision for the future during the State of the University address, highlighting record enrollment of about 12,500 new students, with 32% being first-generation freshmen. flag Graduation rates have improved significantly. flag The university plans to implement six strategies for enrollment management, focusing on digital marketing, financial aid, and online education. flag Texas Tech aims to enhance its research capabilities and achieve preeminent national status.

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