Reliance Retail's AJIO partners with H&M for expanded online fashion offerings in India.

Reliance Retail's AJIO platform has partnered with Swedish fast-fashion brand H&M to enhance its online presence in India. The collaboration will feature over 10,000 styles across womenswear, menswear, kidswear, and home decor, with prices starting at Rs 399. This partnership aims to make high-quality fashion more accessible and will also include H&M's Autumn-Winter 2024 collection. AJIO's CEO expressed enthusiasm for the expanded offerings to consumers.

September 26, 2024
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