Aldi CEO responds to BBC Panorama investigation revealing Tesco's price-matched products contain less main ingredient.

Aldi CEO Giles Hurley addressed customers via email after a BBC Panorama investigation revealed that many of Tesco's price-matched products contained less of the main ingredient compared to Aldi's offerings. The report found discrepancies in items like chicken nuggets and kievs. Hurley reassured Aldi shoppers of the company's commitment to quality and affordability, while Tesco defended its product comparisons, stating it regularly reviews quality.

September 26, 2024
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