65% of TMT companies, including 80% of technology firms, adopt Generative AI, primarily for product development, content generation, and operational support.

A PwC India report reveals that 65% of companies in the technology, media, and telecommunications (TMT) sector have adopted Generative AI (GenAI). Technology firms lead with 80% implementation, focusing on product development, while media emphasizes content generation and telecom seeks operational support. Despite optimism, concerns about ethics and ROI persist, with 40% of executives reporting benefits and 32% expecting returns within a year.

September 25, 2024
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