Luxury publisher Assouline identified a market for high-end coffee table books by launching a $600 special edition book on Rajasthan.

Assouline, a luxury publisher founded by Prosper and Martine Assouline, identified a market for high-end coffee table books in the 1990s. Noticing consumers' willingness to spend on luxury goods, they launched a special edition book on Rajasthan priced at $600. This unique book featured cotton printing and antique sari wrapping, leading to rapid sales and establishing Assouline's focus on luxurious, expensive books, now catering to a high-end market.