Italy's antitrust agency investigates Shein for potential misleading environmental claims on its Italian site.

Italy's antitrust agency is investigating Shein, the fast-fashion retailer, for potentially misleading environmental claims on its Italian website, managed by Infinite Styles Services CO Limited. This inquiry is part of a broader European initiative to enforce new EU anti-greenwashing regulations. Concerns include Shein's 'evoluSHEIN' collection's claims about sustainability and increasing greenhouse gas emissions. The company faces potential fines if found in violation.

September 25, 2024
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