Fyffes introduces crownless pineapples in Europe, reducing carbon emissions and supporting sustainability.

Fyffes has introduced 'crownless pineapples' in Europe, addressing consumer misconceptions about pineapple storage, with over 80% unaware of the correct method. The crownless design allows for more efficient transportation, cutting carbon emissions by over 30%. Research shows 64% of consumers are willing to pay more for sustainably sourced fruit. Fyffes remains committed to sustainability and reducing waste while supporting local farmers through innovative practices.