Diageo's Captain Morgan and Pepsi launch 5% ABV RTD beverage combining rum and Pepsi Max in Great Britain.
Diageo's Captain Morgan has teamed up with Pepsi to launch a ready-to-drink (RTD) beverage, combining Original Spiced Gold rum with Pepsi Max. The drink, featuring a 5% ABV, will be available in 330ml and 250ml cans, retailing at £2.59 ($3.50). This marks Pepsi's first foray into alcoholic drinks in Great Britain. The product will be promoted through various marketing channels, aiming to attract consumer interest in the RTD market.
September 25, 2024
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