Adobe predicts a 8.4% increase in US online holiday sales to $240.8bn, with mobile sales at $128.1bn and Cyber Monday at $13.2bn.
Adobe forecasts U.S. online holiday sales will hit a record $240.8 billion from November 1 to December 31, marking an 8.4% increase from last year. Mobile sales are projected at $128.1 billion, outpacing desktop transactions. Cyber Monday is anticipated to generate $13.2 billion. Major discounts and the popularity of "Buy Now, Pay Later" options are expected to drive spending, particularly in electronics, apparel, and furniture.
September 25, 2024
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