30% of young adults use Instagram, 21% YouTube, and 19% TikTok for travel inspiration; 20% choose destinations based on social media exposure.
A survey by ibis hotels reveals that 30% of young adults use Instagram for travel inspiration, with 21% turning to YouTube and 19% to TikTok. One in five Gen Z travelers choose destinations based on social media exposure. While friends and family remain the primary source of inspiration, 44% of respondents value personal experiences, with cost being the top factor in destination selection. Beach vacations are the most popular, alongside urban trips to cities like London and New York.
September 23, 2024
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