30% of young adults use Instagram, 21% YouTube, and 19% TikTok for travel inspiration; 20% choose destinations based on social media exposure.

A survey by ibis hotels reveals that 30% of young adults use Instagram for travel inspiration, with 21% turning to YouTube and 19% to TikTok. One in five Gen Z travelers choose destinations based on social media exposure. While friends and family remain the primary source of inspiration, 44% of respondents value personal experiences, with cost being the top factor in destination selection. Beach vacations are the most popular, alongside urban trips to cities like London and New York.