Warner Bros. Discovery partners with Google Cloud for AI-driven captioning on Max streaming service.

Warner Bros. Discovery has partnered with Google Cloud to implement an AI-driven captioning solution on its Max streaming service. Utilizing Google Cloud's Vertex AI, the "caption AI" tool aims to enhance caption quality while reducing production time by up to 80% and costs by 50%. The process integrates human oversight to ensure accuracy, reflecting a trend in the media industry towards AI automation for efficiency and cost-effectiveness.

September 24, 2024
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