Overdrive Defense launches a harm reduction test kit brand, focusing on drug safety and donating to End Overdose.

Brian Bordainick has launched Overdrive Defense, a new brand focused on harm reduction and drug safety, aiming to destigmatize drug testing. Its initial product is a user-friendly fentanyl test kit, appealing to young adults. Overdrive will donate 1% of revenue to support the non-profit End Overdose and plans to expand its offerings. The brand uses engaging marketing to foster trust and normalize discussions around drug safety in response to rising overdose deaths in the U.S.

September 24, 2024
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