NBCUniversal led Nielsen's Media Distributor Index in August with a 13.4% share, surpassing YouTube, Disney, and Netflix.
In August, NBCUniversal (NBCU) led Nielsen's Media Distributor Index with a 13.4% share, surpassing YouTube, Disney, and Netflix. This marked the highest share since the index's inception. The surge in viewership, driven by the Paris Olympics, saw an increase of 47% for NBCU's top platforms, 39% for Peacock, and 62% for NBC affiliates. MSNBC also grew by 43% due to the Democratic National Convention, highlighting the Olympics' significant impact on TV consumption.
September 24, 2024
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