17 Korean celebrities, including BTS' Jin and TWICE's Momo, attended Milan Fashion Week as K-pop and K-drama stars' influence in fashion grows.

Seventeen Korean celebrities, including BTS' Jin and TWICE's Momo, made headlines at Milan Fashion Week, highlighting the growing influence of K-pop and K-drama stars in fashion. Jin, attending as Gucci's global ambassador, was notably the most mentioned celebrity, while other stars like Stray Kids' Hyunjin and aespa's Karina also showcased their style at various brands. This event occurs amid a slowdown in luxury apparel demand, underscoring the significance of their presence.

September 23, 2024
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