Diageo tests 90% paper-based Johnnie Walker Black Label bottle in Edinburgh, aiming for 47% carbon emission reduction.
Diageo is testing a 90% paper-based bottle for its Johnnie Walker Black Label brand at a bar in Edinburgh. This innovative bottle is about 60% lighter than traditional glass and may reduce carbon emissions by up to 47%. The trial, which runs until mid-October, aims to gather feedback from bartenders and patrons. Diageo is exploring more sustainable packaging across its brands as part of its commitment to environmental responsibility.
September 24, 2024
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