10% of Oktoberfest beer sales are alcohol-free, reflecting a broader decline in beer consumption in Germany.

Alcohol-free beer is increasingly popular at Oktoberfest, with Weihenstephan, the world's oldest brewery, noting that non-alcoholic options now comprise 10% of their sales. This trend reflects a broader decline in beer consumption across Germany. The first alcohol-free beer garden, "Die Null," opened in Munich this year, catering to those who prefer non-alcoholic beverages while still enjoying the festival atmosphere.