Levi's teases collaboration with Beyoncé, hinting at music influence and denim market growth.
Levi's has hinted at a collaboration with Beyoncé through an Instagram post featuring a woman on a horse, accompanied by the phrase "INTRODUCING: A New Chapter." This follows the release of Beyoncé's country album, "Cowboy Carter," which includes a song titled "LEVII'S JEANS." Despite Levi's second-quarter earnings falling short of Wall Street expectations, the brand remains optimistic about the denim market's growth, especially beyond traditional pants.
September 23, 2024
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