Jaipur Rugs launches its annual "Rug Utsav" cultural event, showcasing traditional craftsmanship and targeting Rs 50 crore in sales.
Jaipur Rugs, India's largest handmade rug manufacturer, is launching its annual "Rug Utsav" cultural event, aimed at showcasing traditional craftsmanship. The month-long festival targets Rs 50 crore in sales, building on last year's Rs 15 crore. Visitors can explore over 5,000 rugs, exclusive "Manchaha" deals, and interact with artisans. Jaipur Rugs supports 40,000 rural artisans, predominantly women, bridging traditional artistry with modern design.
September 23, 2024
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