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flag $2.7B lost in Australia due to data broker-facilitated scams, despite privacy reforms.

flag The article examines the role of data brokers in Australia, which facilitated unsolicited calls and scams, resulting in $2.7 billion lost in 2023. flag Despite privacy reforms, the measures are deemed inadequate as brokers continue to share personal data without explicit consent. flag The lack of control over data sharing, especially to overseas telemarketers, underscores the need for stronger privacy protections and the implementation of explicit consent requirements for data trading.

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