Amazon raises commissions for 50,000 creators, increasing income 1.5x-2x during Great Indian Festival for enhanced earnings.

Amazon has raised commission rates for over 50,000 content creators, offering 1.5x to 2x increased income across categories like fashion and home ahead of the Great Indian Festival starting September 27. This initiative aims to enhance earnings for creators during the peak shopping season, alongside new target-linked incentives of 10-15% of revenue. The event will also feature over 1,500 live streams as part of the Amazon Live program.