ACCC sues Woolworths and Coles for allegedly misleading "Down, Down" and "Prices Dropped" promotions by artificially inflating prices.
The Australian Competition and Consumer Commission (ACCC) is suing supermarket chains Woolworths and Coles, alleging they misled customers with their "Down, Down" and "Prices Dropped" promotions. The ACCC claims the companies artificially inflated prices by at least 15% before offering discounts, often resulting in promotional prices higher than regular prices. The watchdog seeks penalties, costs, and community service orders, with potential fines of up to $50 million per breach.
September 23, 2024
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