90% of US small businesses affected by inflation, 80% global consumers plan to shop at unfamiliar small businesses this holiday season.

A Constant Contact study reveals that nearly 90% of small businesses in the U.S. are affected by inflation, with over half of consumers cutting back on spending. Despite these challenges, 80% of global consumers intend to shop at unfamiliar small businesses this holiday season. Companies are encouraged to begin marketing early and engage customers consistently, particularly since Canadian small businesses heavily rely on fourth-quarter sales for revenue.